Content marketing is the buzzword du jour. But what does it even mean and should you even bother?
The Content Marketing Institute describes it as follows:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Which basically means that you need to come up with a clear and consistent plan for your content and not just randomly throw stuff out in cyber space hoping that it sticks, to someone, anyone. Especially if you want your content to be seen and acted on.
Why you need a content marketing strategy
So the thinking goes, if you produce useful, compelling content that is authentic to your brand and your clearly defined customer’s needs, then those customers will respond favourably and buy your stuff or sign up to your newsletter. So if you’ve never considered coming up with some kind of plan for your content and what you’ve been doing up until now is not getting you great results, then we can help.
Contenu can help you develop a content marketing strategy that’s tailored specifically to your business.
Or if you’re just up for some help with creating new content or maintaining existing content we can also help with:
- Blog posts
- email newsletters
- Autoresponder sequences
- SEO advice
- and more
Book in for a free 30-minute strategy session below.