Sometimes the beauty of communication is not in what you say, but in what you don’t say. That, my friends, is the power of editing.
Most great writers understand that they’d be lost without great editors.
‘I’m all for the scissors. I believe more in the scissors than I do in the pencil.’ – Truman Capote
We all fall prey to the allure of too many words. Telling ourselves that we just need a little more explanation here or a bit more elaboration there. And before you know it, we’re confronted with ‘the great wall of text’. And nothing is more off putting to a potential customer than the great wall of text, it will literally stop your prospect in their tracks and have them madly reaching for the mouse to click away as fast as their clicky fingers will take them.
The more you write online the less you’ll be read. In fact, chances are your words won’t even be read at all. Online editing is crucial.
Editing reveals the gold beneath
Often within your bounteous paragraphs of excessive wordy goodness, the core ideas and perfect sentences are trapped, waiting and patiently waiting to be freed. Let me take up my carving tools and shave away those unnecessary words to reveal your glorious treasures of communication goodness.
There’s gold in there I know it, let’s dig it out. Book in for a free 30-minute strategy session.